Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their core and purposes. With the constantly growing need for qualified specialists in both of these areas, we have decided to clarify the differences and commonalities between these two concepts to help young specialists understand what skills and qualifications they need in order to become experts in either or both of these areas. Without further ado, let’s go over differen
With upward of 50 percent of all searches expected to be voice-driven by 2020 according to Comscore, now is the time for digital businesses to start concentrating on how to get their content to be seen by Google as the most relevant result for users' queries. What variables does Google use to determine the best possible result for questions asked through its Google Assistant? We're glad you asked!
While relevancy is certainly going to be an important factor, there are othe
57,000 Google searchers per second 80% search before buying Good content production strategies are the white-hat SEO and small business owners best tool to reach (and keep) new clients. Let the graphic speak for itself. Data don't lie. The Motto for 2018: "Make the robots happy. Robots know what people want." BBR. This article originally appeared: https://www.websitemagazine.com/blog/seo-tricks-for-smb-websites Start smart. Start with MMJIQ. What is your SEO and SEM doing fo
If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions. And most importantly, it also depends on how many sales would have occurred if you didn’t advertise
There's a lot for search engine optimization (SEO) professionals to be concerned with and aware of if their aim (as it should be) is to achieve higher rankings, generate more traffic and obtain a general level of marketing/business success with the practice. The abundance of demand, coupled with the long list list of responsibilities, often creates fear, and fear (as any good Star Wars fan can attest) is the path to the dark side (fear leads to anger, anger leads to hate, hat