Copywriting vs. Content Marketing
Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their core and purposes. With the...
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The 4 Pillars of Google Voice Search Optimization
With upward of 50 percent of all searches expected to be voice-driven by 2020 according to Comscore, now is the time for digital...
SEO Tricks for SMB Websites
57,000 Google searchers per second 80% search before buying Good content production strategies are the white-hat SEO and small business...
Why Battle Over Advertising Attribution When Incrementalism Can Win the War?
If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course,...