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Copywriting vs. Content Marketing
Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their core and purposes. With the constantly growing need for qualified specialists in both of these areas, we have decided to clarify the differences and commonalities between these two concepts to help young specialists understand what skills and qualifications they need in order to become experts in either or both of these areas. Without further ado, let’s go over differen