If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions. And most importantly, it also depends on how many sales would have occurred if you didn’t advertise

During the 2017 holiday shopping period, Amazon reported it sold “tens of millions” of devices powered by Alexa, and millions of Prime members searched for these items using an Alexa-powered device. As Web browsing with a keyboard is dying out, let's look at why businesses need to optimize for voice search, fast. As far back as 2014, Google’s official blog reported that 55 percent of teens and 41 percent of adults in the U.S. were already surfing the Web with voice search. No

There's a lot for search engine optimization (SEO) professionals to be concerned with and aware of if their aim (as it should be) is to achieve higher rankings, generate more traffic and obtain a general level of marketing/business success with the practice. The abundance of demand, coupled with the long list list of responsibilities, often creates fear, and fear (as any good Star Wars fan can attest) is the path to the dark side (fear leads to anger, anger leads to hate, hat