Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their core and purposes.

With the constantly growing need for qualified specialists in both of these areas, we have decided to clarify the differences and commonalities...

For some, there is little variance in their organic and local SEO strategies. If the maps rankings you are trying to secure mirror the organic rankings, this can work out just fine. 

However, if the map pack you are aiming for does not mirror the organic results, a fe...

With upward of 50 percent of all searches expected to be voice-driven by 2020 according to Comscore, now is the time for digital businesses to start concentrating on how to get their content to be seen by Google as the most relevant result for users' queries. 

What var...

• 57,000 Google searchers per second

• 80% search before buying

Good content production strategies are the white-hat SEO and small business owners best tool to reach (and keep) new clients.

Let the graphic speak for itself.  Data don't lie.

The Motto for 2018: "Ma...

If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working?

The answer, of course, depends.

It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like...

During the 2017 holiday shopping period, Amazon reported it sold “tens of millions” of devices powered by Alexa, and millions of Prime members searched for these items using an Alexa-powered device. As Web browsing with a keyboard is dying out, let's look at why busine...

There's a lot for search engine optimization (SEO) professionals to be concerned with and aware of if their aim (as it should be) is to achieve higher rankings, generate more traffic and obtain a general level of marketing/business success with the practice.

The abundan...