Copywriting vs. Content Marketing
Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their core and purposes. With the...
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Local Vs Organic: 3 Effective “Local Only” SEO Tactics
For some, there is little variance in their organic and local SEO strategies. If the maps rankings you are trying to secure mirror the...
The 4 Pillars of Google Voice Search Optimization
With upward of 50 percent of all searches expected to be voice-driven by 2020 according to Comscore, now is the time for digital...
SEO Tricks for SMB Websites
57,000 Google searchers per second 80% search before buying Good content production strategies are the white-hat SEO and small business...
Why Battle Over Advertising Attribution When Incrementalism Can Win the War?
If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course,...
Ok Google, am I Optimized for Voice Search?
During the 2017 holiday shopping period, Amazon reported it sold “tens of millions” of devices powered by Alexa, and millions of Prime...
The "SEO is Dead" Crowd is Wrong... Again
There's a lot for search engine optimization (SEO) professionals to be concerned with and aware of if their aim (as it should be) is to...