Ok Google, am I Optimized for Voice Search?
During the 2017 holiday shopping period, Amazon reported it sold “tens of millions” of devices powered by Alexa, and millions of Prime members searched for these items using an Alexa-powered device. As Web browsing with a keyboard is dying out, let's look at why businesses need to optimize for voice search, fast.
As far back as 2014, Google’s official blog reported that 55 percent of teens and 41 percent of adults in the U.S. were already surfing the Web with voice search. Now, Google predicts that half of all search traffic will use voice search by 2020. This is great news for the Google, Apple and Amazons of the world, as they sit pretty and enjoy the demand for devices powered by assistants like Alexa and Siri. But, what about the rest of us? Anyone that runs a business with an online presence needs to assess whether the search engine optimization (SEO) working to push their site higher on Google will help or hinder them in a world of voice search.